Hit-Point Co., Ltd. (hereinafter referred to as "the Company") has established the following privacy policy and built a system for protecting personal information to promote the proper handling and protection of personal data. All employees are made fully aware of the importance of protecting personal information.

■ Management of Personal Information

We take appropriate security measures to prevent unauthorized access, loss, damage, alteration, or leakage of personal data.

■ Information Collected in the App

Our applications (such as "Neko Atsume," "Neko Atsume 2," and "Neko Atsume Plus") may collect information including game progress, device details (model, OS version), and advertising identifiers (IDFA / AAID) for the purpose of providing and improving the service and optimizing advertising. This information does not directly identify individual users.

■ Third-Party Services Used

The following third-party services are used within our apps. These providers may process personal data. Please refer to their privacy policies for details:

• Google AdMob (Advertising)
  https://policies.google.com/technologies/ads

■ Purpose of Data Use

Collected information may be used for communication with users, service operation, customer support, campaign management, and other necessary purposes related to our applications.

■ Disclosure to Third Parties

We do not share personal data with third parties except in the following cases:

• With the user’s explicit consent
• When required to provide services through trusted contractors
• When required by law or regulation

■ Users in the EEA and the UK (GDPR Compliance)

We comply with the General Data Protection Regulation (GDPR) and appropriately handle personal data of users in the European Economic Area (EEA) and the United Kingdom. Users have the right to access, rectify, erase, restrict processing, data portability, and object to processing of their personal data. To exercise these rights, please contact us at the address below. Users may also file a complaint with their local data protection authority.

■ Consent for Advertising and Data Use

We use Google’s Consent Management Platform (CMP) to obtain user consent for advertising data processing in the EEA and the UK. Users can choose whether to allow personalized ads at the initial launch or from the settings screen. If consent is withdrawn, only non-personalized ads (NPA) will be displayed.

■ Data Retention

We retain personal data only for as long as necessary to provide and operate our services or as required by law. Data is promptly deleted once its purpose has been fulfilled or upon a user’s request.

■ Data Security

We implement appropriate technical and organizational measures to ensure the security and accuracy of personal information. In the event of any incident, we will take immediate corrective action.

■ Children’s Privacy

The minimum age for consent ranges from 13 to 16 years depending on the EU member state. We process personal data of children only with verifiable parental consent.

■ Access and Correction

Users may request access, correction, or deletion of their personal data after identity verification. We will respond promptly to such requests.

■ Compliance and Review

We comply with applicable Japanese and international laws and review this policy regularly to maintain compliance and improve our data protection measures.

■ Contact

Hit-Point Co., Ltd. (Nagoya Development)
Estates N1-301, 1-7-2 Nagono, Nishi-ku, Nagoya, Aichi, 451-0042, Japan
Email: support@hit-point.co.jp
Support is available via email only.

■ Changes to This Policy

This Privacy Policy may be updated without prior notice due to changes in laws or services. Significant updates will be announced within the app or on our official website.

Revised: October 20, 2025